XIZMATLAR SOHASIDA MIJOZ QONIQISHINI OSHIRISH MEXANIZMLARI: QORAQALPOG‘ISTON RESPUBLIKASI MISOLIDA

XIZMATLAR SOHASIDA MIJOZ QONIQISHINI OSHIRISH MEXANIZMLARI: QORAQALPOG‘ISTON RESPUBLIKASI MISOLIDA

##article.authors##

  • Usenova Aqsungul
  • Adilbay Dawletmuratov

##semicolon##

https://doi.org/10.5281/zenodo.19851147

##semicolon##

xizmatlar marketingi, mijoz qoniqishi, SERVQUAL, xizmat sifati, raqamli xizmatlar, mijozlar bilan kommunikatsiya, iqtisodiy barqarorlik

##article.abstract##

Mazkur maqolada xizmatlar sohasida mijoz qoniqishini oshirishning nazariy asoslari va amaliy mexanizmlari
tahlil qilinadi. Tadqiqot Qoraqalpog‘iston Respublikasi misolida olib borilib, hududda xizmatlar sifatiga ta’sir etuvchi
omillar, mijozlarning kutishlari va real baholari o‘rganildi. Natijalar shuni ko‘rsatadiki, xizmat sifati, xodimlar malakasi,
raqamli xizmatlar darajasi hamda mijozlar bilan kommunikatsiya tizimi asosiy determinantlar hisoblanadi. Tadqiqot asosida
mijoz qoniqishini oshirishga qaratilgan kompleks mexanizmlar ishlab chiqildi.

##submission.authorBiographies##

Usenova Aqsungul

Qoraqalpoq davlat universiteti marketing ta’lim
yo‘nalishi 2-bosqich talabasi.


Adilbay Dawletmuratov

Ilmiy rahbar: 
— Qoraqalpoq davlat universiteti “Menejment va
iqtisodiyot asoslari” kafedrasi professor v.b.,
PhD, dotsent.
Tel.: (91) 382-25-88


##submission.citations##

1. A. Parasuraman, Valarie Zeithaml, Leonard Berry. SERVQUAL: A Multiple-Item Scale for Measuring

Consumer Perceptions of Service Quality. Journal of Retailing, 1988-y. https://www.researchgate.net/publication

2. Philip Kotler, Kevin Keller. Marketing Management. Pearson Education, 2016-y. https://www.scirp.org/

reference/referencespapers?referenceid=3155681

3. Christian Grönroos. Service Management and Marketing: Customer Management in Service Competition.

Wiley, 2007-y. https://www.scirp.org/reference/referencespapers?referenceid=2264017

4. Richard L. Oliver. Satisfaction: A Behavioral Perspective on the Consumer. McGraw-Hill, 1997-y. https://

books.google.com/books/about/Satisfaction

5. Qoraqalpog‘iston Respublikasi statistika boshqarmasi ma’lumotlari. www.qrstat.uz

6. World Bank. World Development Report: Services for Development. 2022-y. https://www.worldbank.

org/en/publication/wdr2022

7. OECD. Enhancing Service Sector Productivity. 2021-y. https://www.oecd.org/en/publications/enhancing-

the-performance-of-the-services-sector_9789264010307-en.html

8. UNDP. Digital Transformation and Service Delivery in Developing Regions. 2023-y. https://digitalstrategy.

undp.org/

9. R. Rust, A. Zahorik. Customer Satisfaction, Customer Retention, and Market Share. Journal of Retailing,

1993-y. https://www.sciencedirect.com/science/article

10. Valarie Zeithaml. Service Quality, Profitability, and Economic Worth of Customers. Journal of the Academy

of Marketing Science, 2000-y.

11. Christopher Lovelock, Jochen Wirtz. Services Marketing: People, Technology, Strategy. Pearson, 2011-y.

12. Dauletmuratov A.. Institutional Mechanisms of Service Sector Management in Regional Economies.

American Journal of Economics and Business Management, 2026-y., 9(4). https://globalresearchnetwork.us/

index.php/ajebm/article/view

##submission.downloads##

##submissions.published##

2026-04-01

##submission.howToCite##

Aqsungul , U., & Dawletmuratov , A. (2026). XIZMATLAR SOHASIDA MIJOZ QONIQISHINI OSHIRISH MEXANIZMLARI: QORAQALPOG‘ISTON RESPUBLIKASI MISOLIDA. YASHIL IQTISODIYOT VA TARAQQIYOT, 4(4). https://doi.org/10.5281/zenodo.19851147

##issue.issue##

##issue.vol## 4 ##issue.no## 4 (2026): «Yashil iqtisodiyot va taraqqiyot» jurnali

##section.section##

Articles

##submission.license##

##submission.copyrightStatement##

##submission.license.cc.by4.footer##