TURIZM KORXONALARIDA XIZMATLAR SIFATINI OSHIRISH ORQALI RAQOBATBARDOSHLIKNI KUCHAYTIRISHNING ZAMONAVIY BOSHQARUV MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.19849414Keywords:
turizm korxonasi, xizmat sifati, raqobatbardoshlik, customer experience, CRM, ERP, servis innovatsiyalari, HRM, sifat nazorati, xizmat standartiAbstract
Mazkur maqolada turizm korxonalarida xizmatlar sifatini oshirish orqali raqobatbardoshlikni
kuchaytirishning zamonaviy boshqaruv mexanizmlari mikro darajada tahlil qilingan. Tadqiqotda korxona ichidagi
boshqaruv, servis sifati, xodimlar malakasi, customer experience, xizmat standartlari, sifat nazorati, CRM
va ERP tizimlari, shuningdek servis innovatsiyalarining o‘zaro bog‘liqligi yoritilgan. Muallif tomonidan turizm
korxonasi raqobatbardoshligini kuchaytiruvchi integral boshqaruv modeli taklif etilgan bo‘lib, unda HR, servis
standartlashtirish, raqamli boshqaruv va innovatsion xizmatlar yagona operatsion zanjir sifatida qaraladi. Tahlil
natijalari shuni ko‘rsatadiki, xizmat sifatiga tizimli yondashuv, xodimlarning servis kompetensiyalarini rivojlantirish
va mijoz tajribasini raqamli instrumentlar orqali boshqarish korxonaning bozordagi ustunligini mustahkamlaydi,
takroriy xaridlar ulushini oshiradi va brend ishonchini kuchaytiradi. Ayniqsa, turizm bozorida xizmat
sifati korxona daromadini oshirish bilan birga uning uzoq muddatli barqarorligini ta’minlovchi asosiy omillardan
biri sifatida namoyon bo‘ladi. Shu bois xizmat sifati, ichki boshqaruv va mijoz qoniqishi o‘rtasidagi bog‘liqlikni
chuqur o‘rganish bugungi kunda dolzarb ilmiy-amaliy masalalardan biri hisoblanadi
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