XIZMATLAR SOHASIDA MIJOZ QONIQISHINI OSHIRISH MEXANIZMLARI: QORAQALPOG‘ISTON RESPUBLIKASI MISOLIDA
DOI:
https://doi.org/10.5281/zenodo.19851147Ключевые слова:
xizmatlar marketingi, mijoz qoniqishi, SERVQUAL, xizmat sifati, raqamli xizmatlar, mijozlar bilan kommunikatsiya, iqtisodiy barqarorlikАннотация
Mazkur maqolada xizmatlar sohasida mijoz qoniqishini oshirishning nazariy asoslari va amaliy mexanizmlari
tahlil qilinadi. Tadqiqot Qoraqalpog‘iston Respublikasi misolida olib borilib, hududda xizmatlar sifatiga ta’sir etuvchi
omillar, mijozlarning kutishlari va real baholari o‘rganildi. Natijalar shuni ko‘rsatadiki, xizmat sifati, xodimlar malakasi,
raqamli xizmatlar darajasi hamda mijozlar bilan kommunikatsiya tizimi asosiy determinantlar hisoblanadi. Tadqiqot asosida
mijoz qoniqishini oshirishga qaratilgan kompleks mexanizmlar ishlab chiqildi.
Библиографические ссылки
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