ABDULLAEV, Aziz; MAMASOLIEVA, Kamila; AKHMEDOVA , Zaynabkhon. GLOBAL BRANDING VS. LOCAL BRANDING: STRATEGIC TRADE-OFFS IN INTERNATIONAL MARKETING. GREEN ECONOMY AND DEVELOPMENT, [S. l.], v. 4, n. 5, 2026. DOI: 10.5281/zenodo.20123467. Disponível em: https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/10366. Acesso em: 9 jun. 2026.