HUDUDLARARO IJTIMOIY TENGLIKNI TA’MINLASHDA YASHIL MARKETING INSTRUMENTLARINING AHAMIYATI
DOI:
https://doi.org/10.5281/zenodo.18479118Keywords:
yashil marketing, ijtimoiy tenglik, hududiy tafovut, ekologik siyosat, sertifikatlash, moliyalashtirish, qayta tiklanuvchi energiya.Abstract
Mazkur tezisda hududlararo ijtimoiy tenglikni taʼminlashda yashil marketing instrumentlarining ahamiyati
nazariy yondashuv asosida o‘rganilgan. Ekologik sertifikatlash, mahsulot yorliqlari, yashil moliyalashtirish hamda qayta
tiklanuvchi energiya texnologiyalarining ijtimoiy-iqtisodiy tenglikka taʼsiri baholangan. Yashil siyosatlarning resurs jihatdan
zaif hududlarga taʼsir mexanizmlari tahlil qilingan. Marketing strategiyalarining institutsional salohiyat, moliyaviy inklyuzivlik
va ekologik ong darajasi bilan uzviy bog‘liqligi aniqlangan. Tezisda nazariy asoslangan takliflar shakllantirilib, hududlararo
tenglikni oshirishda samarali yashil marketing yondashuvlarini qo‘llash zarurligi asoslab berilgan
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