OLIY TAʼLIM MUASSASALARINI INNOVATSION MENEJMENT ASOSIDA YASHIL MARKETINGDA RAQAMLI TRANSFORMATSIYANI QO‘LLASH
DOI:
https://doi.org/10.5281/zenodo.18479075Keywords:
innovatsion menejment, yashil marketing, raqamli transformatsiya, oliy taʼlim, barqaror rivojlanish, ekologik strategiya.Abstract
Ushbu tezisda oliy taʼlim muassasalarida innovatsion menejment asosida yashil marketingni raqamli
transformatsiya orqali joriy etish imkoniyatlari tahlil qilingan. Tadqiqotda raqamli texnologiyalarning ekologik tashabbuslarni
qo‘llab-quvvatlashdagi o‘rni, marketing strategiyalariga integratsiyasi hamda samaradorlikni oshirishdagi roli asoslangan.
Xalqaro tajriba va ilmiy manbalar orqali konseptual model ishlab chiqilgan. Tahlillar natijasida oliy taʼlimda barqarorlikka
erishish uchun raqamli vositalar bilan uyg‘unlashtirilgan yashil strategiyalar zarurligi aniqlangan. Amaliy takliflar ilgari
surilgan.
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