TO‘QIMACHILIK SANOATI KORXONALARIDA “YASHIL” MARKETINGNI JORIY ETISHNING DOLZARB JIHATLARI
DOI:
https://doi.org/10.5281/zenodo.17306596Abstract
Ushbu maqolada to‘qimachilik sanoati korxonalarida yashil marketingni joriy etish zarurati, asosiy omillari va
amaliy mexanizmlari o‘rganilgan. Iste’molchi ekologik ongi, ishlab chiqarish texnologiyalari, rahbarlik madaniyati hamda
davlat va xalqaro talablar o‘rtasidagi bog‘liqlik tahlil qilinib, kompleks yondashuv asosida xulosa va amaliy takliflar ishlab
chiqilgan. Tadqiqot natijalari yashil marketingning sanoat raqobatbardoshligi va ekologik barqarorlikni ta’minlashdagi ijobiy
rolini ko‘rsatadi. Tavsiyalar esa strategik rejalashtirish, innovatsiyalar va siyosiy qo‘llab-quvvatlash zaruratini asoslaydi
Keywords
yashil marketing, to‘qimachilik sanoati, ekologik innovatsiya, iste’molchi ongi, barqarorlik, ekologik siyosatReferences
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