Application of social media marketing in the world experience

Shoira Musayeva; Dilfuza Usmanova

doi:10.5281/zenodo.14533153

Application of social media marketing in the world experience

Authors

Musayeva Shoira Azimovna
Usmanova Dilfuza Ilkhomovna

DOI:

https://doi.org/10.5281/zenodo.14533153

Abstract

This article discusses the importance of social media marketing, identifying effective strategies for brand
development in manufacturing enterprises, ways to take advantage of digital platforms, and future approaches. The use
of social media marketing in production enterprises is considered in the world experience.

Keywords

social media marketing, digital strategies, brand image, performance, competition, brand development.

Author Biographies

Musayeva Shoira Azimovna

Professor of Samarkand Institute of Economic and Service,

Usmanova Dilfuza Ilkhomovna

Associate professor of Samarkand Institute of Economic and Service

Published

2024-12-07

How to Cite

Musayeva , S., & Usmanova , D. (2024). Application of social media marketing in the world experience. GREEN ECONOMY AND DEVELOPMENT, 2(12). https://doi.org/10.5281/zenodo.14533153