ESG TAMOYILLARI VA YASHIL MARKETINGNI STRATEGIK BOSHQARISH: O‘ZBEKISTON SANOAT KORXONALARINING INVESTITSION JOZIBADORLIGIGA TA’SIRI
DOI:
https://doi.org/10.5281/zenodo.23369555Abstract
Mazkur maqolada ESG (Environmental, Social, Governance) tamoyillari va yashil marketingni uyg‘unlashtirishning O‘zbekiston sanoat korxonalarining investitsion jozibadorligiga ta’siri tadqiq etilgan. Ekologik mas’uliyat, ijtimoiy barqarorlik va korporativ boshqaruv sifati investorlar uchun muhim strategik omillar sifatida baholangan. Shuningdek, yashil marketingning korxona imiji, raqobatbardoshligi va manfaatdor tomonlar ishonchiga ta’siri yoritilgan. ESG tamoyillarini strategik boshqaruvga integratsiya qilish resurslardan foydalanish samaradorligini oshirish va uzoq muddatli investitsion imkoniyatlarni kengaytirishga xizmat qilishi asoslangan. Tadqiqot natijasida ESG mezonlarini boshqaruv va investitsion qarorlarga kiritish, yashil texnologiyalarni rag‘batlantirish hamda yashil marketing vositalaridan samarali foydalanish bo‘yicha takliflar ishlab chiqilgan.Keywords
ESG, yashil marketing, investitsion jozibadorlik, sanoat korxonalari, barqaror rivojlanish, ekologik mas’uliyat, korporativ boshqaruv, yashil investitsiyalar, strategik boshqaruvReferences
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