COST TYPE-DRIVEN LOGISTICS EQUILIBRIUM DECISIONS IN INTENSIVE GREEN PRODUCT SUPPLY CHAINS
DOI:
https://doi.org/10.5281/zenodo.22640429Abstract
Green sustainable development drives intensive green product supply chains via new quality
productive forces. This study constructs a two-echelon supply chain game model (manufacturer-retailer) to
examine how product greenness, fixed costs, and variable costs affect equilibrium under decentralized and
centralized decisions. Findings show: (1) Profit and greenness have a U-shaped relationship; firms must sustain
green investment to overcome initial losses. (2) Demand grows slowly until greenness reaches a threshold,
then rises exponentially. (3) Variable costs impact greenness ceiling and loss duration, while fixed costs mainly
affect profitability. Enterprises should prioritize variable cost investment, especially when profits rise
Keywords
green sustainable development; New quality productive forces; Intensive green products; Product greenness; Cost type; Supply chain game; Market response; Two-echelon supply chainReferences
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