XIZMATLAR SOHASIDA INNOVATSION MARKETINGNI QO‘LLASH SAMARADORLIGINI BAHOLASHNING TASHKILIY-IQTISODIY MEXANIZMINI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.22626981Abstract
Xizmatlar bozorida innovatsion marketing vositalarini baholash mezonlarining tarqoq
holda shakllanganligi ularni yagona tizimga birlashtiruvchi tashkiliy-iqtisodiy mexanizmga bo‘lgan ehtiyojni
kuchaytirmoqda. Mazkur tadqiqotning maqsadi xizmat ko‘rsatish subyektlarida innovatsion marketingni qo‘llash
samaradorligini aniqlash hamda uni baholash tartibini takomillashtirishdan iborat. Tadqiqotda taklif etilgan
mexanizm innovatsion marketing ta’sirini integrallashgan indikatorlar orqali o‘lchash, hududiy monitoringni
differensiallashtirish va boshqaruv qarorlarini yanada aniqroq asoslash imkonini beradi. Tadqiqotning ilmiy
hissasi sifatida ko‘p mezonli baholash tuzilmasi va hududiy qatlamlashgan yondashuv taklif etilgan
Keywords
innovatsion marketing indeksi, analitik ierarxiya jarayoni, mijozlar qoniqishi, tashkiliy-iqtisodiy mexanizm, hududiy monitoring, xizmat ko‘rsatish tarmoqlari.References
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