BREND POZITSIYALASH STRATEGIYASINI ISHLAB CHIQISHDA BOZOR TADQIQOTLARI METODIKASI
DOI:
https://doi.org/10.5281/zenodo.22345896Abstract
Ushbu maqolada brend pozitsiyalash strategiyasini ishlab chiqish jarayonida bozor
tadqiqotlari metodikasining o‘rni va amaliy ahamiyati tizimli tarzda tahlil qilingan. Maqolada segmentatsiya
tadqiqoti, raqobatchilar tahlili, iste’molchi idrokini o‘rganish va pozitsiyalash xaritasini qurish kabi tadqiqot
bosqichlari ilmiy metodologiya nuqtai nazaridan yoritilgan. Bozor tadqiqotlariga asoslangan pozitsiyalash
strategiyasini shakllantirish bo‘yicha amaliy tavsiyalar ishlab chiqilgan.
Keywords
brend pozitsiyalash, bozor tadqiqotlari, segmentatsiya, iste’molchi idroki, pozitsiyalash xaritasi, marketing strategiyasi, raqobatbardoshlikReferences
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